This course examines the basic underlying economics of business environment. This course aims to familiarize you with concepts as consumer and rival behavior, competitive markets, dynamics of competitive advantage. Those aspects will determine a “market structure” i.e. perfectly competitive, oligopolistic, monopolistically competitive or monopolistic, and the firm strategies and performances.
The course combines case discussion and analysis with lectures. The emphasis is on the ability to apply a small number of principles effectively and creatively.
The goal is for the student to be able to: