Business in a World Economy | 2nd semester

Course ID
BUS 315
Undergraduate ACC BBA
ECTS Credits

This course will enable students to understand and recognize the causes and effects of globalization in international economy by providing a foundation of knowledge based on fundamental theories of economics, politics, monetary and financial systems, marketing, trade and resources.

Through the use of lectures, group discussions, in-class and homework assignments, presentations, case studies, and other learning tools and methods, the students will be able to develop a critical perspective of our inter-connected, modern, global economy and will learn skills and tools to assist in the development of solutions to aid in forecasting, problem-solving and successfully dealing with the ever-changing global economic environment.

Upon completion of this course, the student will be able to:

  • Understand the who, where, what, why, when, and how of globalization.
  • Understand and identify culture and its significance; Ethics and Corporate Social Responsibility
  • Understand and identify political and legal issues and systems; Understand and explain types of economies and their functions and features; Measuring development
  • Understand international trade and theories of advantage; Understand Foreign Direct Investment
  • Describe motivation and influence on trade of government actions
  • Define levels of economic integration and involvement around the world
  • Discuss international capital, bond, equity and currency markets; Explain currency rates
  • Describe exchange rate effects and forecasting methods
  • Identify and explain international and corporate-, business-, and department-level strategies; Primary and secondary market research
  • Explain export, import, countertrade, and financing means; International marketing strategies and branding
  • Identify and understand production strategy elements and physical resource considerations; Understand International Human Resource Management functions