Program Overview

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities.

Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future.

Learning Goals and Objectives

Success Story


In retrospect I was a good decision to enroll for a BBA study at SBS Swiss Business School in Zurich. Coming from one of the International Schools located in the Zurich area I appreciated very much the international environment offered by SBS Swiss Business School to its students.

During my studies I enjoyed the cultural diversity of SBS’ teaching staff which taught me to look at things from different angles and to consider different points of view. I also viewed it a big advantage that classes at SBS tend to be smaller than is the case with state universities and lager business schools. As a result, the learning process was very focused and efficient. The lecturers were always easily accessible and ready to help with further explanations and discussions.

Finally, when I started to apply for jobs I was positively surprised by the good standing SBS Swiss Business School enjoys in the market. It took me only a few applications to find a job in wealth management, the area I was most interested in. All in all I would say that my studies at SBS Swiss Business School were a good investment

Valentin Heinemann
BBA