Review, analysis and projection of the environment for business in the European region including: economic, political and legal factors, socio-cultural characteristics, scenarios for change, issues relating to the European market and the political economy of nation-states and regional groupings in the global context, and analysis of business strategies in the European market.
Goals
This course aims to enable students to develop an in-depth understanding of the strategic and operational importance of the European context for international business. Students gain familiarity with and knowledge of the European business environment and the forces shaping it. Emphasis is on analysis of the environment as well as formulating and implementing European-level business strategies.
Demonstrate an in-depth knowledge of how the European Union operates, its impact on international business and the interface between the two;
Prepare and participate in business strategies for the European Union market;
Show practical knowledge of the European market based on their own research;
Contribute to strategic policy formulation on the basis of the future development of European policies - with both an internal and external focus.
Communication & Negotiation Skills (18 hours)
Effective communication and negotiation does not come naturally. We were born crying, not communicating effectively. Many employees have never been trained on communication and negotiation techniques that create effective working relationships.
Goals
Increase your knowledge of Communication and negotiation
Gain experience through negotiation group exercises
Apply your learned skills to Business Cases
Topics
Introduction, Crowd psychology and talking to crowds.
Advanced negotiation
Advanced negotiations, Psychology of persuasion
Psychology of persuasion
Listening skills & Negotiations
Dealing with difficult negotiations, Hardball techniques
Understanding Cultural differences
Negotiations and Understanding Cultural differences
German or French Crash Course* (12 hours)
A course designed to help people acquire basic language skills for work or travel. The class will help students become familiar with the language, customs and culture of Switzerland.
Among the skills to be taught are:
Understanding basic written and spoken German
Using basic greeting and courtesy expressions
Asking and answering simple questions
Initiating and sustaining a simple conversation
Building vocabulary to meet individual needs
*Participants can choose from one of the 2 languages offered.
Fees
Summer Program 2007 total program fee:
EUR 1499.-
This fee includes:
Study materials
Courses (Business in Europe / Negotiation & Communication Skills, Basic German, French or Italian)
Please enclose the following documents with your application:
Your CV
Previous Academic Degrees
Non native English speakers: TOEFL, ITELS or Cambridge scores *
*Since this course is held entirely in English, a good knowledge of English is a necessity.
Please send the complete application package to:
SBS Swiss Business School
Summer Program 2007
Balz - Zimmermannstrasse 38
CH - 8058 Zurich Airport
Switzerland
Registration Deadline: Friday 30th May 2008
Zurich - Downtown Switzerland
Zurich is conveniently located at the heart of Europe. Nestling beside Lake Zurich with stunning views of the Swiss Alps, this exciting city is just 10 minutes away from its international airport. In Zurich everything is that bit smaller - but with so many things to do, this simply means you have all the more time for an unforgettable visit.
Zurich has been consistently ranked as the number one city in the world for the quality of life, making it an ideal place to study international management.
Many multinationals are located in the region, due to the central location of Zurich at the heart of Europe. It is only one hour by air from London, Paris, Brussels or Berlin.
Zurich is the financial and economic capital of Switzerland.
The quality and variety of Zurich's cultural life , with its numerous theaters, museums and international conferences, makes it the right place to obtain a global education.
Ideally situated on the shores of Zurich Lake, the city offers excellent outdoor sporting activities.
Finally, the city's cosmopolitan character , with nearly 100 nationalities from all around the world, makes everyone feel at home.
Zürich – the Highest Quality of Life Worldwide for the Fifth Successive Year
On April 10, 2006, Zürich was accorded the top ranking as the city with the highest standard of living for the fifth year in succession. The renowned human resources consultants, William M. Mercer, analyzed 215 cities based on 39 different criteria, including leisure and relaxation, safety, cleanliness, political and economical stability, and medical care. Visitors particularly appreciate the astounding cultural and gastronomical diversity, as well as countless possibilities for enjoyment, relaxation and recuperation for all the senses.
There are accommodation solutions available for every budget. Ranging from middle to upper class hotels or student accommodations. When looking for student housing, please plan enough time ahead in order to find a suitable accommodation.
Recommended Hotels near SBS Swiss Business School:
Review, analysis and projection of the environment for business in the European region including: economic, political and legal factors, socio-cultural characteristics, scenarios for change, issues relating to the European market and the political economy of nation-states and regional groupings in the global context, and analysis of business strategies in the European market. 
Effective communication and negotiation does not come naturally. We were born crying, not communicating effectively. Many employees have never been trained on communication and negotiation techniques that create effective working relationships. 
A course designed to help people acquire basic language skills for work or travel. The class will help students become familiar with the language, customs and culture of Switzerland.
Zurich is conveniently located at the heart of Europe. Nestling beside Lake Zurich with stunning views of the Swiss Alps, this exciting city is just 10 minutes away from its international airport. In Zurich everything is that bit smaller - but with so many things to do, this simply means you have all the more time for an unforgettable visit. 
Zurich has been consistently ranked as the number one city in the world for the quality of life, making it an ideal place to study international management. 
