SBS Swiss Business School

Zurich - Switzerland

 

Home Accredited Academic Programs Master of Business Administration (MBA) Course Curriculum Marketing
Course Curriculum MBA: Marketing Print E-mail
Term 1

  • Fundamentals of Marketing

  • Financial Management

  • Organizational Behavior and Leadership

  • Financial Accounting and Theory

  • Operations Management and Computing
 
Term 2

  • New Venture Creation

  • Managerial Economics

  • Communication and Negotiation Skills

  • Marketing Research and Analysis

  • Retailing Strategy
 
Term 3

  • Management Information Systems

  • Human Resources Management

  • International Marketing

  • Buyer Behavior

  • Services Marketing
 
Term 4

 

 Master's Thesis
 

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