SBS Swiss Business School

Zurich - Switzerland

 

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Bachelor of Business Administration (BBA) Print E-mail

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities.
 

Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future.
 

As an SBS student, you'll be part of a school with a reputation for high scholastic standards and strong training in major business disciplines. You'll learn from the best and with the best, in an environment that fosters teamwork, interdisciplinary learning, and the practical experience essential to your future success.

Learning Goals and Objectives

Develop competencies in your discipline and posses holistic knowledge

Access and foster knowledge

Objectives

  • Demonstrate knowledge of core business disciplines (accounting, finance, marketing, management, technology).
  • Understand also the specific degree-related disciplines.

Multicultural perspective

Become a productive, competent, responsible citizen in a global environment

Objectives

  • Understand norms and business practices across the globe.
  • Demonstrate methods of examining cross-cultural environments.

Decision-making

Objective

  • Demonstrate effective problem-solving.

Communication

Objectives

  • Deliver a coherent and persuasive business argument or analysis.
  • Use different business communication styles.

Ethics

Objectives

  • Recognize ethical issues and respond appropriately.
  • Recognize and respect diversity.

Assessment

In order to see that these objectives are reached each academic year, outgoing students complete the CBE exam of the Technology Fluency Institute. Year after year, SBS students score above national average. It is our ongoing mission to continue through this process,  to improve our academic quality and results. Indirect measures are coming from the thesis defense and presentation, which gives an overview of the knowledge the student acquired during his/her  Bachelor studies. Also, alumni surveys are conducted to analyze the placement ratio. During the past year, employment opportunities were reduced but despite the recession, students still managed to get good job placement. We further need to strengthen our ties with the industry.

Career Prospects

BBA graduates of the Business Administration Program meet and exceed the requirements of most business to expand their workforce. Students are well-versed in both the practical and theoretical aspects of all business operations with additional specialization within a field of interest. The BBA Degree prepares graduates to work in the Services, Financial, Accounting, Hospitality, Retailing, Wholesaling and Manufacturing Industries and specifically aids those who wish to work in, or operate, their own small business.

Duration of Studies 

The BBA program can be completed in three academic years.

 

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