SBS Swiss Business School

Zurich - Switzerland

 

Home Accredited Academic Programs Bachelor of Business Administration Course Curriculum Marketing
Course Curriculum BBA: Marketing Print E-mail
Year 1

Semester 1

  • English
  • Accounting
  • Information Systems
  • Marketing
  • Management
  • Mathematical Tools for Business
  • Foreign Language
  • Company Visits

Semester 2

  • Commercial Correspondence
  • Economics
  • Law for Business Professionals
  • Managerial Statistics
  • Principles of Finance Communication Skills
  • Foreign Language
  • Company Visits
 
Year 2

Semester 1

  • Advanced Accounting
  • Venture Capital and Private Equity
  • Human Resources Management
  • Marketing
  • Public Relations *
  • Foreign Language
  • Company Visits

Semester 2

  • International Economics
  • Information Systems
  • Strategic Sales Management
  • Principles of Finance
  • Advertising*
  • Foreign Language
  • Company Visits
 
Year 3

Semester 1

  • International Finance
  • Strategic Marketing
  • Managing Information Systems
  • Consumer Behavior *
  • Retailing Strategy *
  • Foreign Language

Semester 2

  • Financial Planning and Budgeting
  • Strategic Leadership and Change
  • Business in a World Economy
  • New Product Development*
  • Services Marketing*
  • Foreign language
Thesis / Internship

*Specialized Courses (dependant upon major)
 

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