A few years ago, a former President of the University of Michigan at Ann Arbor in the United States made the following remark: "What are our institutions of higher learning doing? The most sophisticated crimes in the nation are committed by former students of ours who graduated from our colleges and universities summa cum laude."

This remark should bring us no surprise at all. Our educational systems everywhere are structured only for purpose of imparting knowledge to students. Once this objective is achieved everything is over. The SBS Swiss Business School is a different type of institution because it is concerned not only with imparting knowledge to students, but also with instilling in students the ability to use such knowledge positively and constructively. As a result the world is bound to witness the creation of a more stable and responsible world community which will be characterized by prosperity, harmony, and peace.

The traditional colleges and universities of our time, tend to move forward while looking backward. This explains why they tend to visualize the future as a repetition of the past. As a result, many students are being misled because they do not feel fulfilled in life in spite of their academic achievements. Students at the SBS Swiss Business School have the opportunity not only to develop their talents to the maximum possible but also to use all the knowledge achieved to help build a better world community where the universal welfare of all people supersedes that of the local or regional level.

The job of SBS is to develop a strong character and a pleasant personality in all of its students. It is meant to train its various students to provide the world with leadership, an element which nowadays is very rare to find. A leader is described as one who is capable of inspiring and enlightening others to see things into true perspective, to straighten their priorities in life as a result, and to perform activities that are solely conducive to the universal welfare of all people across every continent.

Last but not least, we need to keep in mind that not all that glitters is gold. In all of our endeavors we need to figure out and to examine the kind of impact we will have on the future of our worldly community which yearns to live responsibly at peace.


Charles Mercieca, Ph.D.
Honorary President - SBS
President - IAEWP
International Association of Educators for World Peace,
an NGO, recognized by the UN